Stems Cells And Regenerative Dentistry Health And Social Care Essay

With root cell therapy scientists hope to bring around diseases and replace damaged tissues and variety meats in the human organic structure. Stem cell research for the possible application of cell based therapy in dental medicine has incited a considerable sum of exhilaration. At present dentitions can merely be replaced with conventional prosthetic device such as removable or fixed dental prosthetic device and implants. Some initial success utilizing dental root cells in vitro every bit good as in vivo animate being theoretical accounts promises a sensible hereafter for the curative usage of root cells in regenerative dental medicine [ 1 ] . In my findings I have explored two types of human root cells in relation to regenerative dental medicine. They are human dental root cells and Induced Pluripotent Stem Cells ( iPSCs ) . The intent of my research was to find what root cells are and its place in regenerative dental medicine. Keywords: Regenerative dental medicine, tissue technology, root cells, dental root cells, induced pluripotent root cells.Stem cellsThere are soon three types of human root cells used in biomedical research, Human Embryonic Stem Cells ( hESCs ) , Adult ( Somatic ) Stem Cells and Induced Pluripotent Stem cells ( iPSCs ) . Stem cells are unspecialized cells found in the organic structure that give rise to specialized cells of a specific tissue type. They can split and self-renew for indefinite periods throughout the life-time of an being. They are capable of asymmetrical division into farther root cells and symmetrical division into committed primogenitor cells. They are classified harmonizing to their possible to distinguish which is totipotent, pluripotent and multipotent. In the early phases of human development, the fertilised egg known as the Zygote is considered to be totipotent ( Latin: totus significance full and potens intending power ) . It has the possible to give rise to an full being including the extra-embryonic tissue of the placenta and umbilical cord. During the blastodermic vessicle phase of embryogenesis, the cells found in the inner cell mass are known as Embryonic Stem Cells ( ESC ‘s ) . ESC ‘s are capable of giving rise to all three sources beds in the human organic structure and are later responsible for coevals of all tissues and variety meats, excepting extra-embryonic tissues. ESC ‘s are considered pluripotent ( Latin: plurimus intending really many, potens intending power ) . Adult ( Somatic ) Stem Cells ( ASCs ) are theoretically present in every type of tissue, found in a root cell niche [ 1, 9 ] . In grownups, root cells serve as an internal fix system to refill and replace damaged cells in tissues and variety meats. Bodily Stem cells are somewhat more specialized than ESCs as they can largely distinguish into the cell types of the tissue in which they reside. ASCs are hence considered multipotent. Due to rapid new f inds in Stem Cell Science, scientists have introduced a 3rd type of human root cells known as Induced Pluripotent Stem cells ( iPSCs ) . IPSCs are bodily cells that are genetically manipulated to presume an embryologic root cell like province. They express the pluripotency potency of embryologic root cells. This successfully circumvents ethical issues environing the usage of ESC ‘s, therefore progressing the pertinence of root cells in regenerative medical specialty [ 4, 5 ] .Figure 1Diagram picturing ESCs, which through immunosurgery is derived from a 3-5 twenty-four hours preimplantation embryo known as a blastodermic vessicleTissue technology and DentistryTissue technology is the interdisciplinary field of medical pattern that applies the rules of biomedical scientific discipline to reparative medical specialty. In regenerative dental medicine, two types of tissue technology have been described. The first is conventional tissue technology for regeneration of dental tissue u tilizing mesenchymal cells in vitro. The 2nd is whole tooth regeneration utilizing mesenchymal cells and dental epithelial tissue in vivo [ 1 ] . The footing of whole dentition or single dental tissue regeneration is dependent on the acquisition of suited root cells and suited environmental conditions.Figure 2Diagram picturing the construct of utilizing a tissue technology attack to make new mush tissue and let for completion of the perpendicular and sidelong root formation in a immature tooth that had mush mortification induced by injury [ 2 ] .Stem cells in clinical dental medicineIn order to understand the pertinence of root cells in regenerative dental medicine, a clear apprehension of the procedures of embryogenesis and odontogenesis ( tooth development ) is indispensable. The cells involved in odontogenesis are of ectomesenchymal beginning. During embryogenesis, the nervous crest cells arising from the exoderm of the nervous tubing and mesenchymal cells arising from paraxial m esoblast interact to organize the enamel organ and dental papilla. The enamel organ is the lone organ of epithelial beginning involved in odontogenesis. All other constructions of a tooth are of mesenchymal beginning. During odontogenesis distinction occurs through cell communicating. This is done via signalling molecules and growing factors. A tooth has two anatomical parts ; the Crown covered with enamel exposed in the oral cavity and the root which is embedded in the jaw. Around the tooth the periodontic ligament attaches the cementum to the difficult sheet of the alveolar bone [ 1, 2 ] . hypertext transfer protocol: //www.jopdentonline.org/na101/home/literatum/publisher/pinnacle/journals/content/odnt/2006/15592863-31.6/06-000/production/images/large/i1559-2863-31-6-633-f05.jpeg Figure 3 [ 2 ] hypertext transfer protocol: //www.jopdentonline.org/na101/home/literatum/publisher/pinnacle/journals/content/odnt/2006/15592863-31.6/06-000/production/images/medium/i1559-2863-31-6-633-f01.jpg Diagram picturing the molecular signaling XT between 2 cellsDental Stem cellsThe tissues of a tooth are enamel, dentin, cementum and mush. With the exclusion of the ameloblasts progenitor cells which give rise to enamel, all root cells involved in odontogenesis are of mesenchymal beginning. Dental root cells are bodily root cells. Information on human embryologic alveolar consonant root cells is non yet available [ 1 ] . Dental mush root cells ( DPSCs ) can be derived from dental mush. Dental mush can be obtained from 3rd grinders or pulpectomised dentitions. In odontogenesis dental follicle plays a major function in the development of cementum, periodontic ligament and alveolar bone. Dental follicle root cells ( DFSCs ) can be obtained from wedged 3rd grinders. Periodontic Ligament root cells ( PDLSCs ) can be derived from the roots of extracted dentitions. PDL which suspends the tooth in its air sac contains stem cells that can give rise to cementum and ligament. Stem cells from the apical portion of the papilla ( SCAPs ) are precursors of the dental mush. SCAPs are gettable from wedged 3rd grinders. Stem cells from human deciduous dentitions ( SHEDs ) can easy be obtained from the coronal mush of exfoliated deciduous dentitions. The easy handiness of mesenchymal dent al root cells makes them a suited campaigner for cell based therapies in dental medicine. Their high proliferative capacity and potency to distinguish into cementoblasts, odontoblasts, PDL primogenitors, bone-forming cells and assorted other cells implicated in odontogenesis, promises a prospective hereafter for dental root cells in clinical dental medicine. Soon the application of root cells in clinical dental medicine is hindered by many ‘roadblocks ‘ such as ill-timed eruption of dentitions, morphology of the generated tooth and most significantly the current impossibleness of renewing human dental enamel [ 1 ] .Human Induced Pluripotent Stem Cells ( iPSCs ) and orodental diseasesApart from ethical quandary that have long surrounded the derivation of human ESC ‘s from developing embryos, its immunoincompatability for usage in developing disease-specific iPSC lines in vitro from patients has besides impeded its application in regenerative medical specialty. Throu gh coincident overexpression of certain cistrons, iPSC lines can be produced in vitro utilizing assorted human cells. After derivation, iPSCs undergo word picture techniques and teratoma checks. Successful iPSC lines can be equated to hESC ‘s in proliferative and developmental possible [ 4, 5, 10, 11 ] . The recent promotions in IPS engineering have brought its application to the head of biomedical research. Previously iPSC ‘s were genetically manipulated through the usage of viruses and episomal vectors for genomic integrating. This methodological analysis proved inefficient. Since so new methods have been introduced to deduce iPSC ‘s free of vector and transgene DNA. With the usage of man-made messenger RNA to bring on pluripotency and distinction, scientists are able to accomplish cellular reprogramming by pull stringsing the whole genome system instead than a little set of maestro cistrons. When biochemically coaxed, iPSC lines are able to distinguish into cell types of assorted diseases. The ability to animate disease specific root cells from givers, whose genome is present, makes disease patterning more dependable. This allows for a better apprehension of the pathogeneses of diseases and its variableness amongst patients. The ability to carry on drug proving on huma n disease-models will besides progress the efficaciousness of toxicity trials and farther drug development. Some disease-specific iPSC lines have already provided a deeper apprehension of disease complexness and mechanisms. The possibility of utilizing iPSCs to handle orodental diseases could be a powerful curative tool in clinical dental medicine [ 4, 5 ] .DecisionThe usage of root cells in regenerative dental medicine is still in its pre-clinical stage as at that place many hurdlings yet to get the better of. The current impossibleness of renewing ameloblasts primogenitor cells to bring forth enamel is amongst the many obstructions impeding whole tooth regeneration. However, the possibility of animating autologous dental primogenitor cells and tissues in vitro holds a promising hereafter for alveolar consonant cell based therapies. The usage of IPS engineering in dental medicine is a new construct, although its application in making disease specific lines and perchance reprogrammi ng familial orodental diseases will surely profit the hereafter of clinical dental medicine. The successful usage of root cell scientific discipline in regenerative dental medicine will surely guarantee that the twenty-first century tooth doctor plays a critical function in the field of regenerative medical specialty [ 4 ] .Methods of researchThe literature used to carry on this research was obtained from Medical Journal Publishing websites. This included PubMed and the National Institutes of Health. Additional beginnings included correspondence from the Director of the International Centre for Genetic Engineering and Biotechnology ( ICGEB ) , every bit good as a Postgraduate pupil in Developmental Biology. For instruction and a deeper apprehension of Cell biological science, DNA, chromosomes and viruses to understand root cell scientific discipline the Khan Academy was used.

Media Impect Essay

Introduction Children and adolescents have access to and consume a variety of different media forms, including television, the Internet, music and music videos, film and video games, many of which contain high levels of violent content. The concern (and the controversy) lies in whether violent content in media affects a young person’s beliefs and behaviors, and more specifically, if frequent exposure contributes to increased aggression and even violence in young people. Much of the research on the relationship between media exposure and aggression supports such a connection. Although critics have challenged the validity of these findings, suggesting that the studies focused only on short-term effects and were conducted in controlled laboratory settings, one study suggests that exposure to violent media in home environments has long-term implications.1 Promising strategies for reducing exposure to media violence are available and include limit setting by parents/guardians, technological innovations such as the v-chip (which blocks inappropriate shows or content from being viewed by children), and media literacy training. Scope of the Problem Most American homes (99%) have a television set, and â€Å"over half of all children have a television set in their bedrooms.† After sleeping, watching television is the most frequent activity of children. The average child spends 28 hours a week watching television. By the time the average child is 18 years old, he or she will have witnessed 200,000 acts of violence, including 16,000 murders. Up to 20 acts of violence per hour occur in children’s programming.2 Movies, music videos, video games, and the Internet also contain high levels of violent content correlated with youth violence. Internet websites showing violence (killing, shooting, fighting, etc.) correlate with a 50% increase in reports of seriously violent behavior. Violence on the internet is also possibly the most damaging and in need of more research.3 In 2003, about 12.5% of roughly 22 million adolescents (10-14 years old) saw 40 of the most violent movies.4 One recent study showed a physiological connection with desensitization to violent video games.5 There is little research on the effects of music videos and behavior, but there is limited information on rap videos and their effect on aggressive attitudes.6 Media as a Risk Factor The relationship between exposure to violent media and aggression has been researched extensively over the past 30 years. Different types of studies have confirmed a correlation.2 A review of almost 600 studies shows three main results of media violence: aggression, desensitization, and fear.7 Exposure to media violence also has been correlated with changes in youth attitudes about the use of violence in interpersonal relationships.8 While the evidence may be compelling, translation of these findings to the â€Å"real† world has been problematic.6 Findings are criticized on the grounds that most studies were conducted under controlled laboratory conditions and focused on short-term changes in behavior. It is unclear whether violent media has similar effects when viewed in home or community settings and whether such exposure has long-term consequences.8 Research involving the Children in the Community Study addressed these limitations and demonstrated a relationship between consistent consumption of media (3 hours a day) in the home/community and an increased likelihood of aggression toward others. Researchers followed 707 families for a 17-year period and examined the relationship between consumption of media and aggression, using youth self-report, parental report, and criminal arrest data. Forty-two percent of males who viewed television more than 3 hours per day at age 14 were reported to have been involved in aggressive acts that resulted in injury when they were 16 or 22 years old, this compared to 9% of males who viewed less than 1 hour of television per day. This relationship persisted even after controlling for other factors such as prior history of aggressive behavior, child neglect, neighborhood violence, family income, psychiatric disorders, and gender.1 Social learning theory provides an explanation for how violent media may influence childhood aggression. Social learning theory posits that a child learns how to act and forms his or her attitudes from observing important role models in his or her life. Characters portrayed in the media may become models that influence the child’s attitudes, beliefs, and behavior. He or she may learn to see violence as a part of everyday life and an acceptable way to solve interpersonal problems. Because violence in the media is so frequently presented without negative consequences, youth may fail to accurately assess or even understand the real-life consequences of violent actions against others.8 Children 7 years and younger do not understand the difference between reality and fantasy, according to research.9 Developmentally, they are less able to discern reality from fantasy and are more likely to be emotionally and cognitively affected by the violence they observe.8 Finally, the effects of violent media appear to be race-, class-, and gender-blind. Violent media influences both males and females (although some data suggest that males may be slightly more affected), and while some studies suggest a connection between socioeconomic and community factors and vulnerability to the effects of media violence, most research shows that all groups can experience the effects of media violence on attitudes and behaviors.8 Promising Strategies At present, little research exists on the effectiveness of different interventions for reducing the effects of violent media on children. Some common sense approaches such as limiting children’s access to violent media and teaching them to be informed media consumers have gained support from professional and legislative groups. Despite the lack of research, available interventions have both intuitive and theoretical appeal. Limiting Access To and Consumption of Violent Media Researchers have found that limiting media consumption, including television viewing and video game playing, can reduce short-term aggressiveness in children.10 Since the majority of children’s media exposure occurs in the home, parents/caretakers play a pivotal role in limiting consumption both by monitoring their child’s viewing habits and by regulating what and how much media they consume. Parents/guardians should engage their children in discussion of this issue but realize that they may not share their children’s opinions or interpretations of violent programming and content. 8 In 1996 Congress passed the Telecommunications Act, which was intended to assist parents and caregivers in reducing children’s exposure to violent media.11 The legislation calls for the inclusion of V-Chips in all new televisions and for the development of a rating system to enable parents/caretakers to assess the violence content of specific shows.11,12 The ratings system, however, is voluntary and networks are allowed to rate their own shows.9 To some extent, the industry is responding with devices such as Weemote and TVGuardian, which can filter out certain television channels and even offensive language, thereby providing some level of parental control over children’s viewing preferences.12 Developing Media Literacy in Parents and Youth Another strategy to reduce the effects of violent media is media literacy training. Parents/caregivers and children are taught to critically appraise the media they consume and develop strategies for reducing exposure to violence. They are taught to distinguish between real and fantasy violence, identify the real-life consequences of violent acts that occur in the media, critically assess the motivations of the producers in making the media product, and describe nonviolent alternatives to the violent actions contained in the programming. Despite this training, â€Å"more than half of Americans do not know their television is equipped with a V-Chip and two-thirds have never used it.† 9 Media literacy training resources include the Just Think Foundation, which focuses on children by providing educational programs that can be utilized during or after school and on-line13; the Center for Media Literacy, which offers media literacy training for teachers, parents, and community, civic, and youth leaders through exercises and activities in small group settings14; and the American Academy of Pediatrics Media Matters program, which provides training for health care professionals in media literacy and educational materials for use in the health care setting. 15 References 1. Johnson Jeffrey G., Patricia Cohen, Elizabeth M. Smailes, Stephanie Kasen, and Judith S. Brook. 2002. â€Å"Television viewing and aggressive behavior during adolescence and adulthood.† Science295(5564):2468-2471. 2. Beresin, Eugene V. 2009. â€Å"The Impact of Media Violence on Children and Adolescents: Opportunities for Clinical Interventions.† American Academy of Child Adolescents Psychiatry. Retrieved February 16, 2010 (http://www.aacap.org/cs/root/developmentor/the_impact_of_media_violence_on_chi ldren_and_adolescents_opportunities_for_clinical_interventions). 3. See Ybarra, Michele L., Marie Diener-West, Dana Markow, Philip J. Leaf, Merle Hamburger, and Paul Boxer. 2008. â€Å"Linkages between Internet and Other Media Violence with Seriously Violent Behavior by Youth.† Pediatrics 122(5):929-937. Retrieved February 23, 2010 (www.pediatrics.org/cgi/doi/10.1542/peds.2007-3377). 4. Worth, Keilah A., Jennifer Gibson Chambers, Daniel H. Nassau, Balvinder K. Rakhra, and James D. Sargent. 2008. â€Å"Exposure of U.S. Adolescents to Extremely Violent Movies.† Pediatrics 122(2):306-312. Retrieved February 23, 2010 (www.pediatrics.org/cgi/doi/10.1542/peds.2007-1096). 5. See Carnagey, Nicholas L., Craig A. Anderson, and Brad J. Bushman. 2007. â€Å"The effect of video game violence on physiological desensitization to real-life violence.† Journal of Experimental Social Psychology 43:489-496. Retrieved February 23, 2010 (http://anderson.socialpsychology.org/). 6. US Department of Health and Human Services. 2001. Youth Violence: A Report of the Surgeon General. Rockville, MD: US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Substance Abuse and Mental Health Services Administration, Center for Mental Health Services and National Institutes of Health, National Institute of Mental Health. 7. Murray, John P. 2008. â€Å"Media Violence: The Effects Are Both Real and Strong.† American Behavioral Scientist 51(8):1212-1230. 8. Bushman, Brad J., and L. Rowell Huesmann. 2001. Effects of Televised Violence on Aggression. In: Singer DG, Singer JL, eds. Handbook of Children and the Media. Thousand Oaks, CA: Sage Publications. 4 9. Federal Communications Commission. In the matter of violent television programming and its impact on children: statement of Commissioner Deborah Taylor Tate. MB docket No. 04-261, April 25, 2007. Available at: http://fjallfoss.fcc.gov/edocs_public/attachmatch/FCC-07-50A5.pdf. Accessed February 23, 2010. 10. Robinson, Thomas N., Marta L. Wilde, Lisa C. Navracruz, K. Farish Haydel, and Ann Varady. 2001. â€Å"Effects of reducing children’s television and video game use on aggressive behavior: a randomized controlled trial.† Arch Pediatr Adolesc Med. 155:17-23. 11. See http://www.fcc.gov/telecom.html 12. See http://www.familysafemedia.com/v-chip.html 13. See http://www.justthink.org 14. See http://www.medialit.org 15. See http://www.aap.org/advocacy/mediamatters.htm Related Publications on Media Violence Anderson CA, Dill KE. Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life. J Personality Social Psychol. 2000;78:772-790. Bushman BJ. Effects of television violence on memory of commercialized messages. J Exper Psychol Applied. 1998;4:291-307. Council on Communications and Media. 2009. â€Å"Policy Statement: Media Violence.† Pediatrics 124(5):1495-1503. Retrieved February 23, 2010 (www.pediatrics.org/cgi/doi/10.1542/peds.2009-2146). Tangney JP, Feshbach S. Children’s television viewing frequency: individual differences and demographic correlates. Personality Social Psychol Bull. 1998;14:145-158. Willis E, Strasburger VC. Media violence. Pediatr Clin North Am. 1998;45:319-331. Internet Resources American Academy of Pediatrics Media Matters: http://www.aap.org/advocacy/mediamatters.htm The Center for Media Literacy: http://www.medialit.org Center for the Prevention of School Violence: http://www.ncdjjdp.org/cpsv

Ethical behaviour in business Essay

In this task I will be explaining how my business (Ben and Jerry’s) could change or alter some of its practices and showing how these changes would contribute to improved ethical behaviour. The ethical issues I will be working on are CSR and trading fairly. Corporate social responsibility: Businesses do not exist in isolation nor is it simply just to make money; a lot of factors come into play. Customers, suppliers and the local community are all affected by the business and its operations. Ben and Jerry’s products, and the way they produce them all have an impact on the environment. CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to benefit both their business and the wider world. CSR means that business such as Ben and Jerry’s will have to take responsible attitude, going beyond the minimum legal requirements (as being ethical is strictly something you don’t have to do by law) and following basic principles that apply. How Ben and Jerry’s are responsible to society? Ben and Jerry’s take on corporate social responsibilities, taking action to achieve more desired goals to expand their business growth and also maintaining open line communication with employees to gain a better outcome. Ben and Jerry’s conduct various CSR activities, some of these include: Use of Fairtrade ingredients- Ben and Jerry’s first started using Fairtrade certified ingredients in 2005; they pledged in 2010 that by the end of 2013 they will go fully Fairtrade. Ben and Jerry’s work with dairy farmers and other farmers from third world countries, they source ingredients like cocoa, vanilla pods and various other ingredients. Fair Trade standards ensure that employees in these countries have good and safe working conditions, work reasonable hours and paid a fair amount for their work. Corporate Philanthropy- Corporate philanthropy in simple terms means a business’s care/love of humanity. Ben and Jerry’s a portion of its pre-tax profits to corporate philanthropy in attempts to become more socially responsible. Corporate philanthropy is led by employees through the B&J’s foundation and community action teams. Ben and Jerry’s award 1.8 million dollars to a philanthropy (an organisation that helps communities and the welfare of others) every year in and around Vermont, where Ben and Jerry’s  was initially set up. Engaging the Community through Community-based Projects- Another way in which Ben and Jerry’s is engaging in corporate responsibility to society is by setting up community –based development projects. The Vermont Dairy Farm Sustainability Project, which was launched by Ben & Jerry’s in 1999, set out to develop practical methods that could be used on day-to-day dairy operations to keep the water quality safe from nitrogen and phosphorus while not sacrificing the economic viability of the farm and making the farm a sustainable business. How can Ben and Jerry’s change/alter corporate social responsibilities (listed above) to contribute even more to improved business ethical behaviour? Ben and Jerry’s do all they can to make sure that they are socially responsible to stakeholders. They have engaged in a wide variety of activities/projects to insure that they do what they claim to do and that is to be as responsible to the wider community as much as they can, this includes Fairtrade, good working conditions, humanitarian concerns and other key factors in making sure that the community is affected in a positive manner. There is no denying that Ben and Jerry’s are very successful in their business operations and also their responsibility toward the society. But there are instances where they can improve on certain things. First of all the business follow all ethical procedures from Sourcing ingredients fairly to protecting the environment to the best of their ability’s, but if you were to be p icky Ben and Jerry’s are unethical in the sense that they are promoting unhealthy food. Now to most people this will not seem like a huge deal, but because obesity levels are on the increase and campaigns have been set up to tackle obesity and unhealthy eating, it seems somewhat of a contradictory move by Ben and Jerry’s to promote and sell Ice cream. This is being very, very picky however as they, like mentioned earlier, they ensure various factors are done ethically. You can argue that their advertisements and marketing techniques do not in any way state the products are healthy, so it’s not that they are misleading people. Some people may say that all Ben and Jerry’s do is sell unhealthy, fattening, chocolate rich ice creams, which can be considered a bit unethical. So in order to tackle this issue and make the company an even more ethically operating organisation, they can introduce healthier ice-cream or produce something alongside their standard ice-creams which is significantly healthier. They can use ingredients that  are healthier/low fat and implement a recipe that is just as good if not better than the original. This would contribute to better ethical behaviour by Ben and Jerry’s because it allows them to give people concerned an option of purchasing healthy (healthier) ice-cream. This will also mean that they are somewhat promoting healthier eating as people will look at them and think highly of them as they are taking these obesity concerns into consideration and doing something about it. Trading fairly: Trading fairly is a movement which strives for fair treatment for farmers. In a fair trade agreement, farmers will negotiate with the purchasers in order to receive a fair price for their products. Farmers who engage in fair trade also aim to pay their workers a fair price, and engage in environmentally-friendly practices. How Ben and Jerry’s trade fairly? Ben and Jerry’s have multiple tasks/missions they conduct to ensure that their operations are done fairly. First of all they are using fair trade. Using the Fairtrade method means that farmers who supply the ingredients get a fair pay, working and living environment. Another way in which they trade fairly is that they give back to society. This may seem like it is not directly trading fairly but Ben and Jerry’s do give something back to society. What they do is that they â€Å"operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally† ( Source Ben and Jerry’s website). So while they are producing high quality ingredients at the same time they are giving back to society locally, nationally and internationally. How can Ben and Jerry’s change/alter trading fairly (listed above) to contribute even more to impro ved business ethical behaviour? Like with the previous point I struggled to really find an area within Ben and Jerry’s that they need improving on so I had to be picky, the same goes for trading fairly. Ben and Jerry’s seem to tick all the boxes when it comes to trading fairly; I mean they do everything from Fairtrade to providing the community that little something back. But If I were to be picky I think there is one thing that they might have to improve on ever so slightly and that is the marketing of  the products. The criticism that I have for their marketing is that they have allegedly a couple of times offended customers with the names of their ice creams. Now this may not seem like it has nothing to do with trading fairly but it is. The reason as to why it is because customers are ultimately the ones keeping your business going, now if they were offended with the marketing techniques such as naming then they will be put off in the future. Although Ben and Jerry’s have admitted to using â€Å"cheeky names† on their ice creams they do not do this with the intention of offending people although they have mislead/offended a few. Although they have now changed the names of those products and it was a one off incident they’ll be keen to make sure that this does not happen in the future. (The source where I found out about the names of products offending customers- http://www.huffingtonpost.com/2014/09/19/hazed-and-confused_n_5845650.html) So in order to alter the trading of products Ben and Jerry’s can make sure that in future releases of new Ice cream they choose names carefully and make sure that they do not refer to anything in a bad light . Ben and Jerry’s are known for their innovative names but in order to prevent people from getting offended they can make sure they choose names that are simple in the sense that people won’t get offended. They will have to take into consideration various factors that could offend people and make sure that names that are obvious to offend people are not used and well away from the products they make.

Management Portfolio Essay Example | Topics and Well Written Essays - 3500 words - 2

Management Portfolio - Essay Example While such a person may also be called as a civil engineer, specific term to be used here would e that of a â€Å"project manager.† To clarify, while civil engineer in involved in the making of the above mentioned processes, namely design, construction and maintenance, a project manager is someone who mobilizes the entire workforce and is also responsible for all the action that happens on the work front. Thus, it is the project manager who is responsible for the management of the whole project, mobilizing and compartmentalizing the required workforce, while also looking into other managerial aspects of the project. Now that we are clear on the civil engineering and project manager, it will be easy to imply how the role of effective management makes for an effective project manager. A project manager should possess the set benchmarks qualifying the person as a project manager. Besides, being fully equipped with the information and legislations involved in the making of a project, apart from other features, is what will make a project manager successful in his endeavors to manage the project. There are several management constraints that the project manager requires to handle effectively to make his project a success. These constraints happen to be – time, cost, scope and quality. While scope and quality are closely interlinked, these above mentioned constraints are what a project manager requires to keep a close tab on. in the discussion that will follow below, we will be discussing the major aspects of the management of civil engineering projects, while also looking into various other factors involved like legislations, components of civil management system, quality management, application of effective management in a civil engineering project and so on. With this in mind, we launch ourselves now in the waters of discussion about

Verview of the Bhopal, India disaster Research Paper - 1

Verview of the Bhopal, India disaster - Research Paper Example In December 1984, water with 42 tons of methyl isocyanate (MIC) gas entered into tank 610. This resulted into an exothermic reaction that raised the temperature to over and above 200 degrees. The rise in pressure caused the tank to release 30 metric tones of MIC into the ambiance in less than 60 minutes. The northwesterly wind blew the gas over Bhopal (Hanna, Morehouse, & Sarangi, 2005). The gravity of the situation had magnifying factors such as poor safety systems; some of which were off to save on money; the flare tire disconnected; the vent gas scrubber was out of caustic soda; the pressure valve was not working; mandatory refrigeration of MIC was incorrect. Union Carbide ignored recommendations given to them by an American team that had performed inspections on the plant in the year 1961. This inspection revealed 61 potential hazards, none of which Union carbide corrected (Born, 1996). The disaster hit catastrophic levels owing to the burgeoning of casual settlements around the plant. Further, there lacked disaster preparedness actions induced by the appropriate authorities (Hanna, Morehouse, & Sarangi, 2005). Inquiry into the incident further revealed that the plant used unapproved technologies in its productions. The morale of the employees of the firm was low, and attempts to cut down expenses led to poor environment. Most of the qualified work force left the company for better jobs leaving under qualified staff at the plant (Born, 1996). This coupled with lacked of skilled operators led to the occurrence of the Bhopal gas tragedy. Following this nasty incident, Union Carbide Corporation (UCC) tried so hard to shift liability to it subsidiary, Union Carbide India Limited (UCIL). The UCC claimed that UCIL was autonomous in its operations and as such were culpable (Fernando, 2009). They also tried to blame the incident on disgruntled employees and Sikh extremists whom they

Persuasion Essay Example | Topics and Well Written Essays - 1000 words - 1

Persuasion - Essay Example Emphasizing this particular issue, the objective of the essay is to develop an overview about the nature of message delivered through articles referred. Furthermore, in this essay, classification of the articles titled â€Å"Tough love for fat people: Tax their food to pay for healthcare† by Healy (2009), â€Å"Should fattening foods be taxed?† by Cafferty (2009) and â€Å"Americans against Food Taxes† by SourceWatch (2011) is done respectively, depending on the writing styles and the effects that they could generate on the common people. The major strength that could possibly be noted from the article titled â€Å"Americans against Food Taxes† is the group’s focus on the reaction of the common people regarding food taxes induced on government defined â€Å"unhealthy foods† (SourceWatch, 2011). Similarly, the articles titled â€Å"Tough love for fat people: Tax their food to pay for healthcare† and â€Å"Should fattening foods be taxed?† can be treated as informative sources reflecting on the ways general people are bound to suffer for such taxation, especially those who are not obese; thus, offering a contradictory point of view to the issue (Cafferty, 2009; Healy, 2009). The article by SourceWatch (2011), provides a clear indication of the ways the group, i.e. Americans against Food Taxes are supporting the people combating against food taxation, which might in turn, serve as an emotional base for the popularity of the article. As can be observed, the major strength of this articl e have been to draw attention of its readers towards aspects, which might be left overlooked when interpreting both the pros and cons of the issue concerning tax imposition on â€Å"unhealthy† foods. One of the key weaknesses of the article by SourceWatch (2011) is its focus on unveiling the arguments made by the Americans against Food Taxes group, funded by renowned beverage companies in the US.

Failure on a Grand Scale Essay Example | Topics and Well Written Essays - 1000 words

Failure on a Grand Scale - Essay Example Overall, the effort itself was a failure because of the way the objectives were carried out. Rampant corruption instilled enmity in the people unnecessarily, the focus on political rather than economic restructuring was vengeful as well as counterproductive, and the naivet of the new electorate set the stage for their unwitting participation in a process that would establish segregation and second-class citizenship for the next nine decades. Corruption. Under the methodology employed by the framers of Reconstruction, there were four demographic groups which emerged in the South: The white southerners, the Freedmen (former slaves), the Scalawags (southerners loyal to the North), and Carpetbaggers (Northerners who moved to the region) (Wikipedia 1). The white southerners were largely excluded from power by the military governors, and the Scalawags joined with the Carpetbaggers to restructure the governmental and economic systems. As in any case where there is absolute power and a vengeance mentality, exploitation became the norm. In the political processes, the Scalawags and Carpetbaggers engaged in collusion to reform every office from state governors to local commissioners. Using the power of the military and the consent of the new electorate, the entire area was destabilized to the point of requiring martial law for the majority of the period; and that didn't even stop the violence against both blacks and whites. In te rms of the economic corruption, the situation was even worse as the economic resources of the South were siphoned off into corporations run by Northerners. The Northern commercial interests formed links with their like-minded political associates and created, under color of law, one of the biggest lootings in history. Seeing the homeland violated by the Carpetbaggers and their corporate lackeys, the predictable response of the southern whites was anger, resentment, violence and, ultimately, institutional segregation. Political Focus. A second contributor to the failure of reconstruction was the fact that legislators in Washington chose to focus their attention on the political infrastructure of the states as well as the voting rights of the Freedmen. This approach reflected the political environment in the newly-reunited nation's capitol, where there was a power struggle between those who wanted a moderate implementation of Reconstruction and those who took a more radical view. The radicals won the fight handily, and the result was a political restructuring that disenfranchised almost every office holder in the South along with their former constituency. Rather than taking an economic development approach, which would have resulted in a stabilization of southern society, the top-down reformation only addressed the issue of who was in charge. Unfortunately, those newly elected officials were much more concerned with punishing the South than with transitioning it back into the Union. Had Congress u ndertaken policies of self-determination and economic development, Reconstruction might have succeeded in bringing the states back together without the socialized hatred between the southern whites and everyone else. Nave Electorate. A final consideration in the

Central Park New York City Essay Example | Topics and Well Written Essays - 2000 words

Central Park New York City - Essay Example The people of New York started airing their voices on the need of a recreational and a public park. It took the emphasis by a poet and an editor of Evening Post (now the New York post), William Cullen Bryant and an early architect by the name Andrew Jackson Downing. The two followed in demanding how important people of New York needed a public park by 1844. They felt the people of New York needed a lavish scenery similar to Bois de Boulogne in Paris France or Hyde Park based in London, England. It took long years of debate and disagreements about the location on where the park was to be erected before the actual building of the park finally started in 1857. The park’s superintendent Fredrick Law Olmsted and an architect Calvert Vaux won the competition on design to enable them with the expansion of the park under a plan called Greensward Plan. The park’s construction followed the same year and went on through up to the civil war in America until its completion in 1873. The Greensward Plan consisted of designs with 36 bridges, all of which Vaux designed, from a span of the Manhattan schist or granite and an iron cast which is lacy neo-gothic. A number of individuals assumed the responsibility of executing the plan these were, Jacob Wrey Mould an architect, Ignaz Anton Pilat a master gardener, George Waring an engineer and Andrew Hasell Green a politician, mandated with the responsibility of helping Vaux and Olmsted. After winning the contest, they went ahead and acquired the 843 acres of land in the city of New York at the Manhattan center, which is two and a half miles away from 59th and 106th street, and half a mile away from Fifth and Eighth Avenue. This led to the eviction of about 1600 people living in the swampy and rocky terrain as the legal inhabitants of the area. Other buildings brought down included a convent, a school, plants, shrubs, and the people residing in Seneca Village. Mostly African-Americans with an estimated 2700 million peop le in the village inhabited the area with three churches and a school. The members of this village became scattered all over the place and as a result, it led to their community became extinct in that area. The city compensated the people who owned land with an estimated average of $700 per lot of land. However, many of the people residing in the area found the compensation package to be below the property value they surrendered. The city planners chose the place because, of its unsuitable terrain that could not withstand nor allow the erection of commercial buildings. The terrain was rocky with swamps that to be turned into lakes, rivers and a reservoir for the old city. The ancient sculptures underwent improvement, enhancement and eradication to enable the creation of the park in accordance to the style of public grounds in Europe, and an appealing appearance of the countryside nature. To this extent, the planners Olmsted and Vaux came up with a plan, which included four transvers e roads, which enabled the carrying of town traffic below the level of the park. The architectural designs restrictions stated that, they were to be minimal. Only four buildings was the only one found in the original plan of the park. They proceeded to adhere to the plan of the park by choosing the materials used for building and made sure that the integration of the original plan was as

Unit VI Assessment#2 Particulate Matter Monitors Essay

Unit VI Assessment#2 Particulate Matter Monitors - Essay Example Working Principle: This monitor is an example of a high speed counter with a resolution of 1 count/liter. The monitor collects aerosols on a removable 47 mm Teflon filter allowing for future analysis. The particulate monitor can also analyze aerosols using 1.177 GRIMM Software program on a computer screen. The monitor has a random sampling head for collecting particles and leading them directly into an optical chamber that has a laser. The chamber counts each particle and classifies them by size. The concentration of the particles relates to the duration of collection. The monitor can also give results continuously up to one minute intervals (Peters, Ott, & Patrick, 2006).  Ã‚   Key Features:   The Model 1.108 can conduct real-time monitoring and the same times analyze the particles later. The monitor can measure particle size ranges from 0.30  µm to 20  µm and can auto zeros and self-diagnose itself. The monitor has software that is fully compatible with most Windows operating systems Peters, M., Ott, D., & Patrick, T. (2006). Comparison of the Grimm 1.108 and 1.109 Portable Aerosol Spectrometer to the TSI 3321 Aerodynamic Particle Sizer for Dry Partciles. Annals of Occupational Hygiene Advance Access ,

Reading Response to Introduction in Handbook of Race and Ethnic Studies Essay Example for Free

Reading Response to Introduction in Handbook of Race and Ethnic Studies Essay Upon reading the Collins and Solomos introduction to their Handbook of Race and Ethnic Studies, I soon realized that the field of race and ethnicity is a diverse, living thing that is constantly evolving. The authors make reference to the fact that the civil rights movement has been working for decades and it appears at times that no progress has been made. They make this point by mentioning the nightly newscasts on television that show global atrocities brought on by policies of ethnic cleansing or other forms of hate. This is proof that more work has to be done and we must continue to seek and promote understanding and equality. Collins and Solomos also mention the rise of more right-wing political groups that they refer to as the new right. These groups use the media to promote their ideas of an ideal state. They state that `for the new right` the appeal is by and large no longer to racial supremacy cultural uniformity` and they get around this by  ¨parading under the politics of nationalism and patriotism ¨. This reminded me of my history classes in school where I first learned of Hitler and how he used extreme nationalism as one of his tools to gain influence and power over a economically struggling Germany. There seems to be a great many voices and perspectives out there that may contradict one another at times, but I feel that the study or race and ethnicity must continue to be pursued.

Role of Interstimulus Delay in Iconic Memory

Role of Interstimulus Delay in Iconic Memory Sensory memory is the initial structure in the Atkinson and Shiffrin’s modal model of memory. This memory structure temporarily stores information from sensory stimulation for processing and transferring to short-term memory. Within fractions of seconds, this memory will degenerate if remain unattended (Shiffrin Atkinson, 1969). There are two kinds of sensory memory which is iconic memory and echoic memory. Iconic memory is crucial as it stabilizes vision despite the presence of saccadic movements which disturbs visual adaptation to stimulus (Ciccarelli White, 2012). Hence, any delay in between the sensory stimulation and the recollection will cause an effect to the iconic memory. The question is; how much are we able to recall from our iconic memory after a period of delay? In 1967, Neisser coined the term iconic memory and assumed that all visual information are initially held there before being transported to longer lasting memory upon cue (Gegenfurtner Sperling, 1993). Iconic memory involves vision persistence where trails of light retained for fragments of second in memory (Goldstein, 2011). Haber (1983) described iconic memory as the availability to perceive the information briefly after terminating visual stimuli. The persistence and decay of the visual information in iconic memory is first presented in Sperling’s partial report (Sperling, 1960). In partial report paradigm, there is a brief delay prior to the selection cue in reporting the stimuli. The brief delay or known as the interstimulus interval (ISI) which is a time period in between two stimuli (Reed, 2013). ISI is the interval between the end of the visual stimulus and the onset of the cue tone before reporting the displayed information in the partial report technique (Chow, 1985). The effect of ISI on iconic memory in partial report can be explained by Sperling’s theory of iconic memory. Sperling stated that observers have the ability to temporarily store a large capacity of visual information, however as the information decayed rapidly due to the delay, the subjects were only able to report an average of 4.5 items (Sperling, 1960). Hence, as the interval prolonged, the effectiveness of iconic memory decreases despite the large capacity in storage. Besides that, another theory that can explain the cue delay in partial report is the Bundesen’s theory of visual attention. This quantitative model assumed that the sum of perceptual processing resources which determines the rate of processing is inadequate for the information displayed. Processing resources are used to filter information as distractor and target using selective attention. After the allocation of the processing resources, the information races for encoding in the limited capacity visua l short-term memory (Petersen and Andersen, 2012). As the encoding process is time consuming, the information decays as the selection cue delay prolongs thus affecting the items recollection. The partial report paradigm was pioneered by Sperling’s (1960) dissertation in Harvard University. Due to the subjects’ immediate-memory capacity in whole report, he devised a technique called partial report which was to only report a particular array of items arrangement according to different cue tones for each rows projected after the stimulus was displayed. Three to four items per row were used due to limited perceptual span. Higher tone was for upper row, medium tone for middle row and lower tone for lower row. In his study, he aimed to investigate on information decay by measuring the accuracy of the report. This study was conducted on 5 trained subjects who were scheduled for 3 sessions weekly for a total of 12 sessions. Before the subjects report the information, he delayed the instructional tone for 0.0s, 0.15s, 0.30s and 1s after the stimulus display. The results indicated steep decline in accuracy of report as the delay was longer. 91% of the subjects were ab le to accurately report the stimulus but as the delay increased to 1s, the accuracy declined to 69%. He concluded most visual information were registered in the sensory memory but decayed rapidly within fractions of a second (Sperling, 1960). Through his research, he was able to show that in testing immediate-memory, not just knowing the limit of the perceptual span actually is but the ability to recall the items seen needed to be measured. With his findings that perceptual span is actually larger than the ability to recall them, his pioneering study pointed to the discovery of sensory storage. Another study conducted by Merikle (1980) in University of Waterloo, Canada supports the findings by Sperling (1960) in terms of cue delay effect in partial report. This experiment aimed to test on partial report superiority as the cue delay increased for both categories (letters or numbers) and spatial cues (top or bottom). The partial report and whole report were tested on 18 subjects where they were shown 90 sets of stimulus displays from both types of stimulus and the cue were delayed for -250ms, 0ms and +250ms and. The results indicated that spatial cues are more effective than category cues. Both types of partial report condition performed better than whole report, but the decline in performance was greater than whole report when cue were more delayed (Merikle, 1980). This study illustrated that the advantage of partial report is compromised as the cue delay increased. Perhaps, the advantage is due to instruction to report according to rows enhances the accuracy as it involves spatial processing of the stimulus compared to whole report. On the contrary, Darwin, Turvey and Crowder (1972) findings did not show any significant change in partial report over time. This study was conducted on 12 Yale University undergraduate. In contrast to previous studies by Sperling (1960) and Merikle (1980), auditory stimulus was presented and the indicating cue was in the form of slide projection. A set of 20 stimuli with combinations of monosyllable letters and numbers were given over headphones and the ISIs was 0s, 1s, 2s and 4s. They were asked to report the item and the location as indicated in the stimuli. The findings showed that there are no significant differences of performance between each interval (Darwin et al., 1972). One might argue that perhaps this is due to the echoic memory and not iconic memory. However, Sperling’s (1960) assumption on sensory storage decay across time in partial report should apply to auditory memory. Thus, the result should indicate significant rapid decrease of accuracy in partial report. The insignificant finding could be due to the complex instruction that also tests on their spatial processing apart from recalling the items. Furthermore, Kuhbandner, Spitzer and Pekrun (2011) investigated on the consequences of emotion-inducing stimuli on the iconic memory decay. 45 with 32 females and 13 male students from University of Munich took part in this study. Emotion-inducing stimuli which were threatening, neutral and positive stimuli consisted of objects and animal pictures. The indicator was shown in a form of arrow after the ISIs of 14ms, 71ms, 229ms, 500ms and 1000ms. 8 trials were conducted for each stimuli conditions and delays. The subjects reported 4 chosen items out of 12 verbally. As expected, the iconic memory degenerated rapidly as the delay time increased however, for threatening stimuli; the results indicated slow decay of information (Kuhbandner et al., 2011). From this study, we can observe that emotion encourages persistence in iconic memory regardless of the delay period. Perhaps, due to the higher number of females in this study affected the results as emotional perception are different acros s genders. This study suggested that emotional processing occurred faster than selective attention in iconic memory processing. As we can see from previous studies discussed, various adaptations of Sperling’s (1960) partial report paradigm ware used. However, most studies on partial report that supported Sperling’s findings were conducted at least thirty years ago. A current study on the interstimulus delay effect using neutral stimulus on iconic memory needs to be conducted in order to observe whether Sperling’s assumption are still applicable to this date. Past researches have conducted partial report experiments using traditional tachistoscopes (Sperling, 1960; Merikle, 1980) however for this present study, CogLab 2.0 computer application were used for better and more comprehensive material in data collection. For this research we aimed to observe the effect interstimulus intervals on the iconic memory. Iconic memory was measured by the percentage of the recalled items. We hypothesized that the increase in interstimulus interval decreases the percentage of recalled items. Methods Study design In testing out the hypothesis, we conducted an experiment with repeated measure design. Data was gathered through convenient sampling. For this study, the independent variable was the interstimulus interval (ISI) whereas the dependent variable was percentage of the recalled items. Participants Participants in this study consist of 28 (10 males and 18 females) undergraduate Sunway University psychology students who are enrolled in Cognition and Perception course with the age range of 18 to 35 years old. As a part of the coursework, students were rewarded with 1% credit for participating. In selection of participants, the inclusion criterion was those who are wearing visual and hearing aids whereas the exclusion criterion was non-psychology students. Measurement In conducting this experiment, we have used Wadsworth CogLab online laboratory 2.0 (Goldstein, 2011) computer program. Specifically, under the sensory memory section, we have selected partial report experiment. Interstimulus interval. The interstimulus interval was between the end of the stimulus matrix display and cue tone onset. Each interval was varied at 20milisecond (ms), 100ms, 300ms, and 1000ms. Percentage of recalled items. The numbers of correct letters reported for each delay trials are recorded and totaled regardless of the order of the letters. The percentages of the scores are then calculated according to each interstimulus interval conditions. Procedure Ahead of the tutorial class, every student was informed to bring their own headphones to reduce distractions during the experiment. All students who were present on the day of the experiment gathered in the computer lab with one computer for each student. This experiment was only conducted in one session with all participants at once with estimated time of completion at about 20 minutes. All participants were assigned to complete every condition of the interstimulus intervals. As the class started under the supervision of a lecturer, the students were allowed to read the instructions and start the experiment at their own pace. They were required to fill in their student ID and put on their headphones before beginning the experiment. As they started, they were exposed to 3 different cue tones to familiarize them with indicator tone on which row to report. Low-pitched tone was for bottom row, medium-pitched sound for middle row and lastly high-pitched tone for the upper row. For a tota l of 60 trials, each trial started as they pressed the space bar and they had to fixate their vision on a small asterisk at the screen center. After one second and a half, 33 matrix of alphabets appeared on the screen for a duration of 150ms. The interstimulus interval started after the matrix flashed and at the offset of the tone. A tone was played as the indicator and the letters of the indicated row were typed. These procedures were repeated for each trial and the students were asked to keep their eyes fixated on the center throughout the experiment. The results were immediately displayed for each participant on their performance and submitted to e-Learn for pooled data collection. Results To test the decrease of percentage of recalled items as the interstimulus interval increases, the results were analyzed using repeated measure ANOVA due to the nature of the experiment where all conditions were tested on within the same subjects. Interstimulus interval was classified as categorical variable with four conditions (20ms, 100ms, 300ms, and 1000ms) whereas the dependent variable, the percentage recalled was a continuous variable. The results illustrated significant decrease from the 20ms to 100ms interval on the percentage recalled, Wilk’s Lambda = .011, F (3, 25) = 4.56, p = .011. To observe the informational decay pattern, further test of pairwise comparison demonstrated that there was there was a significant decline between the 100ms interval and 1000ms interval (mean difference= 8.730; p = .02). Furthermore, between 300ms interval and the 1000ms, there was a significant decrease (mean difference = 8.10; p = .009). However, no significant decrease was found from 20ms interval to 100ms interval (mean difference = 1.99; p = 1.00) to 300ms interval (mean difference = 1.35; p = 1.00), and to 1000ms interval (mean difference = 6.75; p = .136). In addition, there was no significant decrease found between the 100ms interval and 300ms interval (mean difference = .635; p = 1.00) but. Generally, since there are greater decrease from 100ms and 300ms interval to 1000ms interval, there were overall decrease across the increasing interstimulus intervals. The mean scores for each interstimulus interval are shown in table 1. Table 1 Mean and standard deviation of percentage of recalled items after interstimulus delay Discussion This research was carried out to examine the effect of interstimulus delay on the effectiveness of iconic memory. Our hypothesis was testing on whether longer interstimulus delay causes lower performance in the percentage of the test items recalled. The statistical analysis on our data showed that there was indeed a significant decrease in percentage of recalled items across the increasing length of interstimulus interval thus supporting our hypothesis. Our result was found to be consistent with the findings from previous studies (Sperling, 1960; Merikle, 1980) which showed that the information decayed as the time delay increased. On the contrary, our outcome did not support the findings from the studies conducted by Darwin et al. (1972) which indicated no significant difference between the interstimulus intervals and study by Kuhbandner et al. (2011) which indicated persistence of iconic memory despite 1000s of delay. A possible reasoning for this finding is the iconic memory decayed over time due to the use of neutral stimulus items where 12 random letters were briefly displayed. These random letters were non-relatable to one another to make sense of the information. According to the Atkinson and Shiffrin’s (1969) modal model of memory, the sensory memory acted as the pathway to the short-term memory and the information decayed rapidly if remained unrehearsed before further processing of the information. Thus, as the stimulus displayed provided no significance for participants to further process in short-term store and stimulates the information decay. This justification can be supported by the finding by Kuhbandner et al., (2011) as the usage of the emotion-inducing stimulus, particularly threatening stimulus caused longer visual persistence due to the human survival instinct. Hence, the type of visual stimulus used explains why iconic memory is short-lived. Besides that, another possible rationalization on decreasing percentage of recalled items over time was due to blinking. The blinking action momentarily disrupts our vision as we are receiving the visual stimuli. Thomas and Irwin (2006) claimed that blinking restrained cognitive processing from their findings in conducting partial report experiment. Their findings showed that more errors were found under blinking condition. As blinking hinders cognitive processing, it is aligned to the Bundesen’s theory of visual attention where limited processing resources is available hence it requires more time to process more information (Petersen and Andersen, 2012). Blinking puts further setback in the information processing thus leading to the decay of unattended information. Strengths and Limitations As we conducted this experiment in one session where all participants were tested in one sitting, all participants experienced similar external conditions including lighting and temperature that may affect the attention. The similar extraneous conditions contributed to the strength of this study. Besides that, a relatively large number of samples for experimental design research also helped to strengthen this study. For limitations, the convenience sampling method of only conducting the research on a class of psychology students is not representative of the population in Sunway University. Thus, it is difficult to generalize our findings as psychology students are more familiar with the CogLab experiments and the theoretical assumption of partial report. Furthermore, this test was conducted early in the morning as soon as the class begins. The students were not in full-alert state during that hour as they rushed to get to class hence may affect their cognitive processing. Future studies and implications To improve the present study, one of the ways that future researcher can apply is to conduct the experiment on subject from different courses in this university. To remove any biasness in sampling, psychology students should be an excluded as they have basic knowledge on cognitive processing. Besides that, another way to improve this study is by using other types of visual stimulus such as combination of letters and numbers per row to see whether it has an effect on their iconic memory. The current finding suggests that there should be very short intervals in between visual aid presentation especially in videos and movies for visual persistence. Besides that, the finding implies that rehearsals from longer duration of visual display help in retaining the iconic memory. Conclusion In conclusion, this study focuses on iconic memory where we assumed that the percentage of recalled items decreases as there is increase in interstimulus interval. The statistical data analysis indicated that there is a significant decrease in percentage of recalled items as the interval period prolonged. The iconic memory theory (Sperling, 1960) and theory of visual attention (Petersen Andersen, 2012) explained on how the delay affects the iconic memory performance. Iconic memory performance decreases over time due to the decay of information. The finding from this study has implication on filming industries to edit their video materials to reduce the iconic memory effect as cut-scene changes.

Tesco Plc Management and Success

Tesco Plc Management and Success A large amount of literature is available on the management methods and policies of Tesco, the culture change it has adapted in its past, its workforce and its retailing success. This has been compared to the management theories and criteria of change management, and discussed to find out how closely do Tescos employee management mechanisms link with the actual theory. A brief overview of the history of Tesco with detailed step by step progress made by the company the strategies, values and policies, stakeholders and customers of Tesco are also precisely discussed. The future plans and a comparative analysis of Tesco with other top retailers is also presented. Tesco PLC: Based in United Kingdom ever since 1920, Tesco has to date expanded itself into several countries across the European Union as well as in Asia (EMMC, 2007). Such success of Tesco has been possible due to its focus on growth strategy, and its core competencies which are basically its brand reputation and the value-added services it provides through the brand experience. In addition, Tesco has shown a wide potential to capture foreign markets with variable environmental, cultural and political factors. It is highly sensitive to external environment, and adjusts on a need basis. It is also important to consider the factors of Tescos internal environment which add to its competencies (Clark, 2008). Tesco has gained its current position as one of the major retailers of the United Kingdom by adapting to the needs of its customers. One of the major shifts of the organization culture and strategy came in 1990 when the organization transformed itself by focusing on its human resource management. This was done by a process of strategic and cultural change (Clark, 2008). Retail industry and Tesco: Retail refers to sale in small quantities, the retail industry is an important sector of the economy; it comprises of individuals and companies which are engaged in the selling of finished products to end users. The retailer buys the products in large quantities from the manufacturers either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail is usually classified according to the type of product; divided mainly in three categories that are; food products, soft goods ,which includes clothing accessories etc and hard goods, which includes electric appliances, electronic items, sports goods, furniture et cetra (Akehurst and Alexander, 1997). Tesco PLC is a United Kingdom based global departmental store, it is the third largest retailer in the world. Tesco started as a food retailer but after the success in food business the company expanded its business activities by retailing a variety of products, targeting different markets and creating intere st in customers of different sectors. At present with over 2,500 stores worldwide and more than 450,000 peoples employed, Tesco is ruling all around the world with its business which covers retailing, distribution, logistics, telecommunication and financial services (Tesco case study, 2011). Tesco PLC History Tesco was founded in 1919 by Jack Cohen; he started off by selling surplus groceries on a stall at the East End of London. The companys name was penned from the initials of T.E. Stockwell, who was at that time a partner, and CO from Cohens name. Cohens motto was pile it high, sell it cheap, it referred to the fact that customers wanted inexpensive products at a convenient location and an optimum volume that would be profitable. After initial ten years of foundation finally the first store was opened by Cohen in 1929 at Burnt Oak, Edgware, North London. Jack Cohen introduced a new concept of food ware house when, in 1934, he built a new headquarters and a warehouse for central stock control. The success story of Tesco PLC continued and as a result by 1965, Tesco owned a chain of 212 stores in North of England and by 1965, the count was increased to 356 stores. By this time, Tesco was becoming a prominent retailer in all of Europe and this fact was highlighted when the name of Tesco wa s entered in Guinness Book of World Records as the largest store in Europe (Tesco PLC, 2011). Tesco initiatives over the years: Tesco started off as a retailer for foods but expanded its spectrum to other products; in 1975 Tesco broadened the concept by opening petrol stations at different major sites. The idea behind this launch was to provide customers everything that they need, in one location. They initially started selling branded petrol but in the late 80s their own brand fuel went on sale. To attract customers, a price cutting campaign under the banner of Checkout at Tesco was enunciated by the company in 1977. Tesco introduced yet another new concept and became the first major retailer to emphasize the nutritional value of its own-brand products by launching its Healthy Eating initiative, Healthy Eating was launched to show commitment of the company in providing customers not just healthy good quality food but also to promote a healthy life style. The year 1992, was a very happening year at Tesco, as many new products were launched this year, these launches included a whole organic range and computers for schools. Other than this, the campaign of Every Little Helps was also launched this year, this campaign basically developed the companys philosophy, Tesco refers to Every Little Helps as an expression of their values, and the values are that no one tries harder for customers than Tesco and the company treats its customers as they would like to be treated (Tesco PLC, 2011). Tesco PLC was prospering at an accelerated rate, and to ensure this, the Tesco team was making every possible effort to engage the customers and maintain the consumers loyalty with the company, for this purpose Tesco launched another initiative by the name Would I Buy It; the purpose of this campaign was to guarantee that the products offered to the customers were always of the highest quality. Tescos club-card was also launched this year. The club-card was UKs first customer loyalty program; the sole purpose was to give something back to the loyal customers. According to Lord MacLaurin, former chairman of Tesco, customer loyalty is not how customers demonstrate their loyalty to the company; it is about how the company demonstrates their loyalty to their customers. By this time Tesco was not only the largest retailers, but was also the market leader of food retailers and dominated the English market in food retailing, and thus, started expanding the business beyond the boundary acros s the world (Tesco PLC, 2011). Tescos international markets reach: Globally, Tesco PLC was first introduced in Hungary and later entered Poland, Czech Republic, Slovakia and also Ireland. The business was also launched in Asian countries Taiwan, Thailand and South Korea. Parallel to all these across border business growth, 24 hours trading was also introduced In the year 1998, Tesco launched its Finest premium brand of foods; the Finest included fresh and prepared food ranging over 100 products which change with the season. In 1999, Tesco took another initiative and published supermarket prices comparison on the internet and also launched an on-line bookstore and on-line banking. By 2000 tesco.com was launched (Tesco PLC, 2011). The success of Tesco was mainly because of its customer satisfaction strategy and in order to continue this journey the emphasis was always on customer care, and so in 2001 Tesco launched Customer Champions in many stores which implemented a new labor schedule to further improve services to the customers, the company also followed a continuous replenishment of policy to ensure at least 99% of stock availability. The very same year Tesco also achieved the landmark of becoming the leading organic retailer in the United Kingdom. In 2003, Tesco steps into the business world of Malaysia, Japan and Turkey. In the same year, Tesco started a new offering Free-From product; these products were especially designed for customers having special dietary needs. Peoples who are susceptible to any kind of allergies or food intolerance were able to entertain themselves with this new developed food range and restricted diets was not any more an obstacle to enjoy food of respective interest. All the Te scos Free from products are made gluten free, wheat free and in some cases milk free; all the ingredients that usually are the most common causes of food allergies. The free from product range included over 150 products (Tesco PLC, 2011). Tesco entered United States of America business in 2007, by opening Fresh and Easy a chain of local grocery stores whose focus was on fresh foods. Tesco introduced own-label products rather than the usual vast range of US brands of heat and eat meals. This local food chain used a straightforward everyday low price strategy and offered cheaper rates to the American customers (Tesco PLC, 2011). Tesco PLC Strategies and Policies Tesco entered the world of retailing business and gradually ranked highest among the largest and best retailers in United Kingdom, now by twentieth century the concept of retailing has became increasingly popular and therefore, the competition among the retailers has immensely increased. Customer focused strategy of Tesco: Every company is working on developing new strategies and business policies in order to attract new customers and keep old customers loyal to the company. At the present situation when business is so customer oriented, the key to remain in business is customer satisfaction and this stabilizes the companys economy (Ma and Ding, 2010). Tesco has always paid considerate attention to its customer and this is the biggest reason of their success, the core purpose of the company is to create value for customers and earn their lifetime loyalty. Tesco has achieved its goal and the business of Tesco PLC has flourished throughout its journey because the company has religiously focused on its four strategies and strictly implemented upon them. The first key strategy is to grow the core United Kingdom business by establishing Extras, Superstore, Metro and Express. The second strategy is to expand the business internationally, while the third strategy emphasizes on become equally strong in its non -food retailing business as it is in its food retailing business (Tesco CSR, 2005). Retail services offered by Tesco: The final strategy is to provide new retailing services in response to changing customer demand, the retailing services includes online shopping, Tesco Personal Finance(TPF) and telecom industry. The team of Tesco has tirelessly worked upon its strategies and that is the reason they are on top not only in food retailing but also in other retail businesses. Tesco understands and anticipates the needs and requirements of the customer and this is why it has always been successfully responding to changing lifestyles and demand of the customer and this has become the key drive of the company ever since it was established (Tesco PLC, 2011). Products offered by Tesco: In order to make its mark in the non-food retailing business Tesco has developed and introduced a wide range of products in different varieties making its business as versatile as possible. From food stuff to all soft goods such as clothes, footwear, accessories, jewelries, beauty products, household item, kitchen items etc, and also hard goods such as sports goods furniture, appliances and electronic items, are made accessible to the customer under the roof of Tesco PLC, this has provided the customer not just with ease but also with a good shopping experience to take home with. Providing with a variety of goods is not the only objective it is essential to maintain the quality to ensure brand loyalty with the customers. Constant innovations of ideas and development of products and services is required to keep competitors on their toes, that is the reason that Tesco keeps launching new campaigns, product and services ideas (Tesco CSR, 2005). The marketing department has made the understanding of customers better than anyone. The management of Tesco reports that the reason as to why it is necessary to understand customers is because championing the customer voice in the business helps in guiding and measuring the business, that is why any new product, service, campaign or business idea is launched after extensive site research which determines and obliges to meet customer needs by matching the store format to the location. Market research is done to monitor and track the healthy business, identify changing customer needs, understand current customer issues, and ensure initiatives that the company has taken are right for customers, moreover strategic insight is developed which guides business strategy through customer perceptions and concerned people views. Analysis on the insight is done to get feedback from customers and keep a check and balance of the companys performance. Further research is done on customer lifestyles and the shopping experience that is being offered by the company in order to guarantee that the business is reflecting the needs of customers. According to the management team going through these five steps enables them to fully understand the scenario and this makes them achieve a competitive advantage (Tesco PLC, 2011). Tesco and its Stakeholders Suppliers Tesco has managed to flourish a stabilized relationship with its suppliers. Tesco supports the British Farm Assurance Mark; this is because of the Tesco Farming Initiative taken by Tesco with the suppliers and farmer organizations. In 2001, during the crisis of foot and mouth, Tesco donated a large amount for the British farmers that were affected by the disease. Also through Tesco Codes of Practice, the company takes interest in the welfare of the animals; these codes specify the kind of husbandry expected by the farmers and suppliers from the company. The company also takes part in researches regarding the problems and issues of husbandry (Tesco PLC, 2011). Employees The prospect of expanding business has enabled Tesco to entertain people with proper job offers all around the world. Tesco has around 200,000 employees in United Kingdom and about 65,000 in Ireland, South-East Asia and Europe. Employees enjoy benefits such as pensions, profit share schemes, shopping discounts and other save money schemes. Tesco launched a career site which helped a great number of graduates and other workers in finding suitable jobs within the organization. A large number of employees are share holders in the company (Tesco PLC, 2011). Customers Tesco PLC has a huge range of customers that belong to entirely different sectors and cultures. The wide spectrum of the goods whether food or non-food items offered by the company makes customers from every age of life. The good quality of the products and the continuous innovations of the products, have made the brand loyalty of customers possible (Tesco PLC, 2011). Strategic and cultural change in retail sector: Strategic change refers to using strategy in order to successfully implement change, to achieve the long-term goals and objectives of the organization. Culture change is a link between organization culture and key company performance variables such as return-on-investment (ROI), sales growth, innovation, employee satisfaction and customer satisfaction. Thus, the strategic change may be viewed as a mechanism of bringing about change in the company, be it a culture change, empowerment or total quality (Balugan, 2001). In order to bring about the change at Tesco, it is crucial to see that this change is properly managed and administered throughout the organization. According to Kennen (2007), organizations can induce culture change by uncovering the core values and beliefs of the employees, by discussing and communicating the process of change, and by establishing new behavioral norms. There are two views to any type of organization change: the managers top-down view (that is how the change impacts the managers) and the employee bottom-up view (that is how the change impacts employees). The latter can be termed as individual change management, using techniques to help employees transition through the change. This is important because employees are the people that ultimately implement the change at its very basic level (Hiatt and Creasy, 2003). Also, when change is initially introduced employees tend to feel doubtful about their ability to change which results in decreased confidence and performance, inducing resistance (Balugan, 2001). Change management can thus become a significant crucial issue, which if not implemented properly can result in loss of employee trust in management. Successful organizations inspire a strong organization culture into their employees. Change management also depends on the incorporation of several factors in the change model, including timing of change, scope of change, diversity capacity of employees, and readiness of employees to change (Balogun, 2001). Bedingham (2000) has described how strategic change was implemented by Tesco in 1987. According to the article, Tesco came across the performance lapse of the organization in a research done by Verax for Coca Cola to study retail buying (Cummings, 2011). The research findings revealed that the performance of the retail store managers at Tesco was very low compared to the competitors. In response, Tesco decided to review its management practices to improve customer satisfaction. In this process, it took retail lessons of training and transforming its front-line staff that come in direct contact with the customers every day. The need for training Tesco employees had also emerged due to the diverse ethnic, racial, social and economic backgrounds of its employees. All these employees have different skills and shortcomings, and hence require training specifically customized to their different personalities. Another need for employing these training programs is due to the fact that recruit ing new employees is much more costly to any organization than retaining the same employees (The Times 100) The growth and transformation of the retail industry itself and the concept of retailing are also responsible for the growing need of bringing about a change in employees at Tesco. Factors affecting this include changing needs of the customers and the society, as well as from the changes in supply of labor. Another factor leading to this management change is the transformation of the retail structures over the years. The layouts are now professionally developed, with vast amount of support systems and skilled staff required to handle them. Previously, employees in a retail store were meant simply for assisting the customer, however today with the presence of modern technology, databases and finger-tip market knowledge, employees are expected to serve the customers with all the tools for decision making. Social changes brought about the need of extending business hours, and hiring employees more on a flex-time basis to accommodate the employees varying lifestyles. Whilst decades ago, retail employees were hired on a permanent basis, having a specialty in retail service, today employees are drawn from a pool of part-time workers, such as students, who take up jobs to earn some extra money. This has decreased the element of specialty and skill, which is in contrast with the fact that more expertise is now demanded by customers from the retail staff (Akehurst and Alexander, 1996) With respect to Tesco and its strategic change, individual change management has even a greater role, as its employees are the front-line staff, playing a major role in the image and success of the retail organization. According to Akehurst and Alexander (1996), in retail companies it is not the managerial staff, or external marketing activity that determines the image of a retail company in a consumers mind. Instead, it is the way customers are treated and the behavior of the retail store staff that determines this element. Even in outlets which are made for self-service, retail staff can affect customer satisfaction by their role in assistance, giving advices and greeting customers. One example of an employee-oriented retail company is Umpqua Bank in California, which has been able to provide excellent customer service due to its employee focus. At Umpqua, employees are empowered to fully satisfy a customer rather than perform specific tasks. This means that every employee learns every task regarding customer service, and can satisfy customer to his or her full potential. Employees are free to do whatever they can to provide customer satisfaction even without the consent of the supervisor. Hence, many branches keep dog bowls for the clients dogs, arrange yoga lessons and movie nights to retain customers (Berman, 2007). Thus, this shows that employee empowerment can lead to innovation even at the retail staffing levels. This becomes important when considering the possible implications that such culture changes can bring in a retail environment such as Tesco. Spurlock is another organization which induced organizational change by altering work standards, procedures and culture. The organization brought about a change in the way resources and time is managed, reallocating everything from staff to plant timings. One important lesson from their change management was the inclusion of staff in the process. The change process coupled with the employee training to meet the needs of the new system, eventually led to an entire work culture change. In the end, there was more teamwork and collaboration increased through the organization due to the shifting and reallocation of employees (Vonderhaar et al, 2010). However, despite the fact that the employees have such crucial significance, employee management is a considerably under-searched area in retail management (Akehurst and Alexander, 1996). In the book Value-based human resource strategy: developing your consultancy role, Grundy and Brown (2003) assert that in 1990, Tesco decided to undergo a culture change to enhance its responsiveness throughout the organization. However, this change came on quite gradually rather than abruptly. This is because when the organization hired an HR consultant, it discovered that the term culture change had an inherent risk of failing. It was too overwhelming a concept, indicating a huge change in the organizations function which made it incomprehensible for its stakeholders. Hence Tesco underwent change in the name of customer service instead, because the term described exactly what kind of change was going to be targeted. Similarly, when BP introduced its cultural change, it put an economic value that came from the change to motivate the employees to adopt it. Thus, organization culture change can be adopted in several steps, namely value change which lead to behavioral change in employe es. Recruitment: According to the report of Datamonitor (2003) Tesco Plc is recruiting almost three million employees for the product manufacturing and services. It is the biggest private employer of UK. (EFILWC, 2007) Tesco is a heavily customer oriented organization, with a focus on its external environment. Since its cultural shift in 1990s Tesco has been able to empower its staff and provide them with benefits and motivational tools that have positively impacted overall employee satisfaction. It has even extended its gradual cultural shift on to managerial and corporate level (Bedingham, 2000). Training for employees: Tesco has established six or seven levels of store employees, and provides training to whoever desires it (Garry, 2010). The training program is not simply an adaptation for the internal organization; it also provides an external qualification and a degree to employees for working at Tesco. Since the program is so significant from the aspect of employees themselves, they are more closely involved with the organization and develop a bond with the company. The training program has become a huge aspect of the organizations culture and vision itself. It has left the employees feeling more connected, confident and customer-oriented. Moreover, the personal development results in homogenous values of employees throughout the organization (Garry, 2010). Training program at Tesco involves several different types of trainings such as Introduction training, First class serve, Hygiene Training, Multi skills training et cetra. Introduction training is given the very first day, and involves introduction, discussing the organizations history, values and functioning. The First Class serve teaches how to interact with the customer and properly greet him or her. Hygiene training as the name indicates refers to training about the employee hygiene practices as required in the store. Multi skill tasking prepares employees for job rotations (Gulyas, 2007). According to Gulyas (2007) there is a significant difference between training and management development, though the terms are often used in same context. Training is the process by which people are taught skills to perform specific tasks, whereas management development refers to giving people knowledge and skills to enable them to undertake greater responsibility. Also, culture change at an organization is not merely a question of skills development of employees (Gerber and Lankshear, 2000). Organizations have a tendency to view skills of employees as end in themselves whilst skills in fact induce only surface level change, which does not translate into the deeper level of culture change (Lokshin, Gils, and Bauer, 2009). However, at Tesco, there is training of employees and management development for the managers. Therefore, employee training at Tesco is not merely a question of skill development, but also has the entire 360-degree personality development of its employees as its foc us. Employees are constantly expected to improve their behavior, to bring about personality changes that get reflected in their overall performance, and to develop themselves into empowered, inquisitive individuals who can take greater responsibility. Tesco enhances three major aspects of the employee behavior which are customer focus, ability to work with others and personal behavior. For this purpose, Tesco also arranges leadership workshops for its employees (The times 100). Tesco regularly evaluates the characteristics and performance of its employees to keep identifying skill shortages and new job demands. Based on the results, it adds on to its Personal Development program so that it is catered to meet the upcoming needs of training (The Times 100) Tesco also gives employees a steering wheel which shows them how their performance is creating a difference in the organization, by providing specific measures for employees, managers, country and the entire organization (Garry, 2010). In the current era, core Human Resource practices tend to encourage an innovation-oriented team based environment where employees are empowered. This is based on theories of motivation in management such as Hierarchy of Needs theory by Maslow (1943) and Hygiene Theory by Herzberg (1959). According to Abraham Maslow, human beings have varying levels of needs that have to be satisfied in a given order from basic physiological need of food and clothing, to higher level needs, such as drive for self-esteem and self-actualization. Hence, good working conditions, general praise and appreciation and an empowered working environment are essential features when it comes to fulfilling the needs of employee. Also, according to Herzberg (1959), there are certain factors the absence of which leads to an overall dissatisfaction of employees with their work. These are different from the factors that increase satisfaction and include company policy, supervision, working conditions etc. These are kno wn as Hygiene factors. In order to keep employees motivated, maintaining good working standards and conditions are essential. The Times 100 research has shown that, keeping in view the Maslows Hierarchy Model of Needs, Tesco seeks to fulfill all the level of needs, from basic to the highest through its various employee motivation programs. It provides basic pay and locker room facilities and health security and pension. In addition it addresses the higher needs of the individuals by empowering them in a team based environment, providing them feedbacks and appraisals, and motivating them through encouragement and respect (Bent and Freathy, 1997). According to Parish (2007) Tesco PLC managers listen to their staff, spend time with them and build direct one-to-one relationships which boost the overall employee motivation. The management found through surveys that one of the basic needs of their employees were to be listened to with respect. Therefore, at the organization, employees are treated with trust and respect and included in the decision making of the store, their voice and opinions are given due considerations and the problems they face in dealing with the customers are reflected upon and solved. In fact, the technique has been so successful that it is being replicated by a nursing hospital for the management of nursing staff. One of the benefits of training at Tesco was the greater teamwork and improved customer service. The major reason behind this improvement was the visible change in the confidence level of Tesco employees that has come from the training activities. The challenges in training employees came from the initial unwillingness of employees to enroll, because they were reluctant or shy (Garry, 2010). According to European Foundation for the Improvement of Living and Working Conditions (2007), Tesco seeks employees from different cultures, background through different sources, including government programs and campaigns. Its recruitment system allows the employers to consider people from diverse cultural and local groups, and fit them into particular jobs depending on capabilities and tendencies. It also participates in the government regeneration programs which look for employees amongst those that have been chronically unemployed. It also makes sure that its managers work shoulder-to-shoulder with its workforce, and are aware of the technical aspects of the work. Tesco provides its employees salaries based on the nature of work, and additional benefits, both monetary and personal in the form of flexible work hours. As of 2003, Tesco has a 94% employee retention rate with its socially inclusive policies. Tescos management of employees plays both roles of a company facilitator and corporate social responsibility. Through employee training and personal development, Tesco has enabled people unemployed for several years to be successfully employed (Gateway, 2003). Ma and Ding (2010) have also described the customer-orientation of Tesco.com, by asserting that customer value and customer satisfaction are amongst the core values of the organization. They have a clearly defined purpose, and they fulfill it through their excellent customer and delivery service. According to the work, 67% of the people take Tesco as their favorite supermarket. Thus, we see that in the past, Tesco employed tools and techniques of strategic change management in order to successfully bring behavioral change in its employees. The change however was more focused on the behavioral aspects such as employee professionalism rather than employee values, however Tesco ensured that both training and development were used as mechanisms for this change to make it long-term and effective.